The Society aims to cultivate a robust social media presence by empowering the members of the Creative Community to advocate for SCCM, specialty sections, critical care topics, and other Society activities via their own social media accounts.
Members should use their own personal or professional social media accounts with SCCM’s suggested hashtags to drive engagement about activities, programs, education, etc. Using hashtags offers several benefits and is considered a best practice.
Hashtags optimize discovery.
Hashtags offer organic input that reaches beyond a specific audience of followers. By optimizing hashtags, you are more discoverable to those in the broader critical care community. Hashtags make a topic more discoverable to a wider audience.
Hashtags increase traffic.
Once you are easier to discover, you are likely to see higher social media traffic on your account. Hashtag searches occur on Facebook, Twitter, and other social media outlets all the time.
Hashtags showcase advocates.
Using a hashtag cultivates advocates who are seen as trusted sources. In fact, Nielsen discovered that 92% of consumers trust advocates over businesses. Hashtags are a great way to help showcase advocate recommendations. SCCM members who use hashtags are spreading an authentic message that is trusted by others.
Hashtags increase engagement.
Anyone can use a hashtag, so everyone who is interested can get involved in the conversation without any regard for hierarchy, position, membership, etc.
SCCM’s hashtag strategy aims to cultivate a community of advocates who contribute authentic, organic, and relevant information to social media about SCCM, its programs and activities, critical care topics, and more.
Members of SCCM’s Creative Community should not create social media accounts for any section, committee, group, product, or event. They should use an appropriate hashtag in their personal or professional accounts instead.
The Society has numerous suggested hashtags and empowers members of the Creative Community to use them. Our hashtag list is constantly being updated. Here are some SCCM hashtags that are currently in wide use.